Ezzstar
Project
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Discovery and Strategy
Ezzstar arrived as an ambitious project — a decentralized entertainment ecosystem bringing together gaming, social, and creator platforms under one Web3 experience. The challenge wasn't just designing an interface; it was making something this complex feel approachable and exciting to two very different users: crypto-native early adopters and mainstream entertainment users who may be new to Web3.
The strategy was to lead with the experience, not the technology. Rather than front-loading token mechanics and blockchain jargon, the design needed to communicate the world of Ezzstar first — the gaming, the community, the ownership — and let the Web3 layer feel like a natural extension of that. Visual direction was set around an immersive, dark aesthetic with vibrant accent colors, giving the platform energy and depth while keeping navigation intuitive across both web and mobile.
UI Design
28th May 2026
Creation & Deliverables
With the direction locked, I designed the full web and mobile UI in Figma — covering the core ecosystem screens across the platform. Key screens included the dashboard, NFT identity profiles, play-to-earn game interface, creator hub, and token wallet integration. Both web and mobile designs were built with consistency in mind, ensuring the same visual language translated cleanly across screen sizes.
Special attention was given to the mobile experience — where most users in the Web3 entertainment space actually spend their time. Components were designed to scale, with a clear hierarchy that made complex ecosystem features feel simple to navigate. Deliverables: Web UI design in Figma Mobile UI design in Figma Dashboard and core ecosystem screens NFT identity and wallet UI Dev-ready design files
(Client Review)
"Akin translated a complex Web3 ecosystem into a clean, immersive UI that our team and community both loved. He got the vision immediately and delivered beyond what we briefed."
Muzzammil
Founder, Ezzstar
(Project)
