playrush
Project
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Discovery & Strategy
PlayRush came in with a clear vision — a Web3 gaming platform built around community, competition, and token-powered rewards. The challenge was translating that energy into a landing page that could speak to two audiences at once: crypto-native users who understand wallets and tokens, and gamers who just want to feel the hype.
I started by mapping out the core messaging hierarchy — what needed to land in the first 5 seconds, what needed to explain the ecosystem, and what needed to drive action. The visual direction was defined early: deep purples, high-energy 3D assets, and bold typography that matched the intensity of the gaming world without losing clarity around the Web3 value proposition.
Website Design and development
28th March 2026
Creation & Deliverables
With the direction set, I moved into Figma to design the full page layout — hero section, token utility section, game roadmap, wallet integration prompts, and footer. Every section was built with conversion in mind, not just aesthetics.
The final deliverable was a fully responsive Framer website, built directly from the Figma designs — live, fast, and ready to onboard early users. I also designed a set of social media graphics to support the launch, maintaining the same visual language across all platforms. Deliverables: Landing page design in Figma Responsive Framer build Social media graphics kit Dev-ready design files
(Client Review)
"Akin translated a complex Web3 ecosystem into a clean, immersive UI that our team and community both loved. He got the vision immediately and delivered beyond what we briefed."
Muzzammil
Founder, Ezzstar
(Project)
